FAQ’s

It’s important for clients to ask the right questions when choosing a designer. To help, here is some info based on questions I get asked quite a lot. (with the help of a fellow designer in the UK, David Airey).

If there’s anything else you want to know, or for additional explanation, feel free to get in touch with me.

FAQs about hiring me…

What does the cost include?

The cost includes a significant amount of time, which spans over weeks or months, depending on the complexity of the job. For more details about exactly what happens behind the scenes, let’s talk! The client receives full ownership of the completed artwork, along with original files suitable for use across a wide range of media.

So and so charges less than you. Can you match them?

Design is not a commodity.

Just as a client chooses a designer, the designer should choose the client. It’s up to the designer to work with those who value the service provided. My satisfied client list is extensive. READ some TESTIMONIALS here…

A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost. The price of copper is universal, and fluctuates daily based on global supply and demand.

How long will the project take to complete?

At the beginning of each project the designer and client will set some delivery timeframes, such as when initial ideas are to be expected, and how long possible revisions may take. As each project is different, I wait until learning about client needs before providing a deadline. Depending upon complexity, identity projects can last from a few weeks in length to upwards of six months.

Can you start right away?

It’s possible, but not likely. I need to pay close attention to my current clients and their ongoing projects. Taking on too much work at once will adversely affect the outcome.

What’s involved in the design process?

You can read about the steps involved in my design process (coming soon).

What exactly do I receive when you send initial design ideas?

I will normally send clients a PDF file with logos shown over a number of pages. I display the designs in a variety of formats, such as in 100% black, a softer gray, reversed on a dark background, and possibly using a distinctive color scheme (although color is often left until the latter stages, once the idea has been finalized).

What filetypes do you provide?

Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) are the main filetypes provided. The brandmark will be in vector format, which means it can be scaled to any size necessary without loss of quality. From either of these files, and with the proper software, the client will be able to create any other filetype necessary (.jpg, .png, .gif, etc.). I’m more than happy to help with specific file requests, and will answer questions if clients are in any way unsure.

How much of your project research is based upon client competition and their identity designs?

A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any graphic designer. Even though I research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money.

Can we talk on the telephone?

Absolutely. All clients receive my mobile phone number, and I’m available between 9am and 5pm EST, from Monday to Friday (except during weekends and holidays).

Can you offer help with stationery printing?

Yes. I have extensive experience dealing with commercial printers, and am more than happy to offer advice about how clients can save money.

How do you accept payment?

With most design projects, I request a 50% downpayment prior to scheduling the work. This is payable by a number of methods: via bank transfer, PayPal, or Credit Card. All details are included in an initial invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.

Will you use current trends for my design?

Trends show where we’ve been, and can give a glimpse into where we’re going. I don’t, however, create designs based solely upon trends, because I don’t want clients coming back to me a couple of years later when the identity design is out-of-date. The brandmarks I create are intended to last the duration of clients’ businesses—not to look trendy.

Will you feature my new brand identity in your portfolio?

I reserve the right to showcase designs in my promotional work, but it’s not guaranteed all will be included.

Can you recommend any other graphic/web designers?

Absolutely. With some details of the project I can refer people to a designer I think is a good fit (for identity projects, web projects or others).

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